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This Online Privacy Statement explains how we collect, use, share and protect personal information collected through your online activities including through the use of any Waterloo Sports Medicine Centre website or other online or electronic technologies such as email and mobile applications. By using this site you consent to the data collection described in this statement.

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IN THIS ONLINE PRIVACY STATEMENT

 

“We”, “our” and “us” means collectively Waterloo Sports Medicine Centre, “Personal information” or “information” means information about an identifiable individual such as name, email or user IDs.

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WHAT WE COLLECT AND HOW WE COLLECT IT

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The type of personal information we collect will depend on various factors including your online activities with us. We may collect information in the following ways:

• Information you provide us, through your online activities.  This may include information such as name, email address, user IDs, passwords or service preferences (e.g., language). If you communicate with us online or by email or text message, we may collect information contained in that communication, such as your email address or mobile telephone number.

• Information that your web browser may provide us, such as the type of web browser you use (e.g., Explorer, Chrome, Safari or Firefox) or the address of the website you came from.

• Information that your device may provide us, such as device details (e.g., mobile, tablet), or your IP address (a number that is automatically assigned to your computer or device when you browse the Internet and from which the general geographical location of the device can be derived).

• Information obtained using web technologies, such as cookies and web beacons. Please see the Web Technologies section below for further information

HOW WE USE INFORMATION

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• We may use information for the following purposes, to:

• Provide you with our online products, services and support

• Communicate with you, including providing alerts that you have requested

• Personalize your user experience including offering you personalized marketing and offers

• Better understand your interest in products and services

• Evaluate the effectiveness of our websites, communications, marketing, or offers and promotions

• Measure website usage and improve functionality

• Enhance online security including preventing and detecting security threats and criminal activities

 

Using third party cookies, we may market its products, services or community initiatives on another company’s website (e.g., remarketing). In some cases, the content of this marketing may be based on information we know about you, such as your browsing behavior on our websites; however, as part of this marketing, we do not share such personal information with third parties. If you access one of these marketing ads, we may also track the response rate and the website activity associated with each marketing. The response rate data is used to help us plan future online marketing campaigns.

We may from time-to-time offer mobile applications or services that use location information. If you choose to use such applications or services, we may, if your location-aware device settings allow us, collect information about your location to provide you with the applications or services you request.

We may also use location information to personalize your user experience including through website content, marketing, or offers for products and services. For example, we may use general geographical location derived from your IP address (e.g., city) to customize our website pages for you.

 

PROTECTING YOUR PERSONAL INFORMATION

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Protecting the security of your personal is of utmost importance. We use multiple layers of protection when you access any of our online products or services.

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Our websites may contain links to third-party websites. We are not responsible for the information and privacy practices of these third-party websites. We recommend that you read any such third-party website’s privacy policy to learn about its information and privacy practices before you provide any personal information.

WEB TECHNOLOGIES

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We and/or third parties many use various web technologies, including web beacons and cookies.

Web beacons are tiny graphic images we may place on our website pages or in our emails. They may be used to measure such things as response rates to our communications and to help us to improve our web pages and promotions.

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A cookie is a small file created by a web browser on your computer when you visit a website or a particular page on a website. Cookies collect and store information based upon browsing patterns or information you provide. 

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Information that may be collected on this website include but are not limited to:

• Age

• Gender

• Interests

• Location

• Language

• Browser

• Operating System

• Network

• Type of Device

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Note: All the information collected is non-personally identifiable information

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RIGHTS RELATED TO YOUR PERSONAL INFORMATION

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• Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at frontdesk@wsm.ca to be removed from our mailing list.

• Access – You may access the personal information we have about you by submitting a request to frontdesk@wsm.ca

• Amend – You may contact us at frontdesk@wsm.ca to amend or update your personal information.

• Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to frontdesk@wsm.ca

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Please note that we may need to retain certain information for record-keeping purposes or to complete a giveaway, or when required by law.

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SENSITIVE PERSONAL INFORMATION

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At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

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CHILDREN’S INFORMATION

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The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at frontdesk@wsm.com and we will use our best efforts to promptly remove such information from our records.

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YOUR PRIVACY CHOICES

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A user can opt out of the data collection process by disabling cookies.  You can choose to opt out of the use of cookies by changing the settings in your browser.  If you choose this option https://optout.aboutads.info/ can help.